Advertising Law

This is a new course at Fordham Law School, inspired by advertising law courses recently developed at Georgetown and Santa Clara Law Schools.  The course will explore the legal framework that governs “truth in advertising” in the United States, including Federal Trade Commission cases and regulations, state consumer class actions, federal court Lanham Act false advertising litigation between and among competitors, the NAD (Better Business Bureau) alternate dispute system for resolving advertising issues, and issues in copy interpretation, product testing, and claim substantiation.  There is no casebook – the assigned materials will principally consist of reported decisions (a model that has been proven to work in Advanced Trademark Law, a course developed at Fordham by the Professor about 10 years ago).  There will be a take home exam for all students.  Students may also opt to write a paper meeting a Fordham paper requirement, in which case the student need only answer one-half of the take-home questions and the paper will count for 50% of the grade.  Class participation is expected.  While this is not a seminar, it is also not a lecture, but is interactive.
Credits: 2

Type: SEM